CALL FOR ENTRIES — public art exhibition
UCLA LIVE | Freud Playhouse | November 3-7, 2009

Deadline for entries: Oct 26 [by midnight]
More info about submitting below

Answer “Why do you do what you do?” in WRITING, TWEETS or VISUAL ART.

UCLA Live is collaborating with artist Tony Deifell to create a major participatory public-art exhibition called, "#wdydwyd? remixing who you are" — in the courtyard of Freud Playhouse on the UCLA campus. Exhibition is in conjunction with Belgian production: ONCE AND FOR ALL WE’RE GONNA TELL YOU WHO WE ARE SO SHUT UP AND LISTEN!

Since 2004, over 4,000 people have answered, "wdydwyd?" from groups as diverse as Harvard Business School, Echoing Green Foundation, Kellogg Foundation Fellows, Burning Man Art Festival including notable figures like Steve Case, the founder of AOL, and Gloria Steinem.

Subscribe to get curated wdydwyd photos each week by email, occational exhibit and collaboration announcements.

Examples of what artists have made — but you can take it further.




    • Register usingyour full name so we can identify you for exhibit.
    • Select "+ Join..." in the upper right-hand corner next to your name.

Choose on or more of the following options

Option 1 — WRITE

DEADLINE: October 23

WRITE a personal essay of no more than 350 words answering "why do you do what you do?"

  • Writing prompts:
    • This is who I am...
    • This is what I do...
    • This is why...
  • Writing TIPS
  • Post your essay here. (this will be attached to your profile)
  • The website will ask you for "tags" when you post. Tag it “UCLALive09

Optoin 2 — TWEET

ONGOING: October 9th – 26th

POST once a day (or more) for two weeks about what you think and feel in the moment about your habits.

  • Precede each post with the hashmark #wdydwyd
  • Focus your posts on one of two things (or both):
    • Something you do by habit and why you love it.
    • A habit you want to give up and why you still do it.

  • Tips & suggestions:
    • This part of the assignment is about the granularity, immediacy and brevity of online media.
    • Consider seeting an alarm & post whatever you think at that moment. Or post whenever you notice your habits.
    • Use it as a personal log. At the end, look back at the pattern and use it in Part III (below).

Option 3 — MIX

DEADLINE: October 26

CREATE one (or more) of the following pieces of art that mixes your writing and your Tweets with images to tell a story.

(1) Still photo, drawing or graphical art that creatively incorporates text in a creative way. The text must be included in the image itself in a graphical way.

    • On your computer. File name (important!) — use the following nominclature to name the image file on your computer before you uplaod to the website: UCLALive09-LastName-FirstName
      (this will ensure you get considered for exhibit)

    • On the website. Upload photos here.
    • a) Tag it “UCLALive09” – The website will ask you for tags after you upload.

      b) Title image with your full name (FirstName LastName) & a key word or two from your image. (for example I might write, "Tony Deifell - stirred awake")

(2) Video that incorporates text in the visuals.

    • On your computer. File name (follow instructions for still photos)

    • On the website. Upload videos here. Tag it UCLALive09” and title it with your full name (FirstName LastName) & a key word or two from your image.

(3) Audio recording in NPR personal-essay style that tells a story based on your writings and Tweets. In this case, the "images" are sounds that illustrate your words with meaning beyond your voice (but you also should use words... it's about the "mix")

  • On your computer. File name (follow instructions for still photos)

  • On the website. Upload audio here. Tag it UCLA09aa10” and title it with your full name (FirstName LastName) & a key word or two from your image.

The following criteria will be used to select art for the exhibition and grade your assignment.

  • Candor (and/or) personal vulnerability (and/or) humor in your message
  • Relevance of imagery to the text. How well are the words integrated into the image? Do images/sounds offer additional layers of meaning to the overall message through contrast, irony or storytelling?
  • Surprise & something unexpected
  • Visual and/or audio creativity


Produced by UCLA Live and wdydwyd.com

People looking at wdydwyd exhibit (perspective: looking through back of fence)